How to Turn Podcasting into Your New Marketing Vertical in 2026
March 5, 2026 @ 12:00PM ET
Building a podcast program in a mid-to-large organization often feels like a choice between two extremes. You either launch a generic interview show that fails to find an audience or over-invest in a high-production brand project that leadership eventually cuts because it cannot prove ROI.
In this session, you will learn how to transition podcasting from a siloed brand experiment into a strategic demand generation engine designed for how B2B buyers actually consume content in 2026.
We will walk through a framework for designing high-density, short-form episodes that align directly with your revenue priorities like product launches and sales enablement. This ensures your show supports the bottom line rather than just sitting in a brand bucket.
What You'll Learn:
Design for Revenue Alignment by mapping specific episode goals to business priorities like market shifts and product launches, rather than just "publishing and praying."
Build a High-Velocity Content Infrastructure using 7–12 minute high-density formats that feed your email, social, and paid channels with actionable audience data.
Operationalize Your Strategy with clear ownership and a dynamic ad framework that allows leadership to justify ongoing funding and sponsorship packages.
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