How to Reach In-Market Buyers Without Wasting Budget
March 19, 2026 @ 2:00PM ET
Are you spending your ad budget on real buyers, or just paying for impressions that look good in a dashboard but do not move pipeline?
In this session, you will learn how to target only in market accounts by using intent driven signals to align your ads with real buyer research and purchase readiness.
We will break down a practical approach to tightening targeting, reducing wasted spend, and extending impact across channels without adding budget or piling on new tools.
You will leave with a repeatable system to decide who gets your ad dollars, what signals qualify an account as worth targeting, and how to tell a CFO friendly ROI story tied to pipeline influence.
What You'll Learn:
Build an intent based targeting list of real buyers.
Focus spend on what converts and cut low value impressions.
Tie ad engagement to pipeline in a CFO friendly view.
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